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Major design experience includes: Art Direction, Graphic Design in both print and web design. 
Winner of several design projects in Havana, Cuba for most innovative design. 

PROFESSIONAL EXPERIENCE

2017 – Present
Vincench Visuals, Miami FL.
Creative - Art Director


05/2018 to 04/2020
Royal Media Partner , Miami Beach, FL
Art Director

I am working in a union of the media team creating and design layouts for books, magazines, maps, incentives programs for sales, marketing communications for the cruiser market -Royal Caribbean, and Silverseas.


10/2010 to 03/2017
Marketlogic, Miami FL.
Art Director

As Art Director, he brings over 15 years of experience in various fields of visual communications, which include corporate identity, advertising, editorial, stands, packaging, web and interactive design. 

At MarketLogic his role is diverse, working in advertising campaigns for different clients from creative idea to graphic design and production. He has played a key role in developing creative campaigns, incentive programs and collateral materials for clients such as: AOC, MasterCard, Hyundai Mobile, NEORIS, Transitions, Coca Cola, General Electric, Samsung, ConAgra Foods, Rubbermaid, LG, Nature Valley, Epson, Symantec and VMware.


01/2009 - to 02/2008
WILAEN, Wireless Latin Entertainment, Miami, FL.
Multimedia Manager

Created corporate image including videos, brochures, newsletters, banners, logo, stationary, widgets, etc.  Creation and development of corporate website, as well as various promotional and ancilliary websites. 


03/2008 to 01/2009
Spic & Proud Studio, Miami, FL.
Art Director / Graphic and Web Designer 

Directed and implemented broad range of revenue-generating design projects from concept to launch.  Designed logos, stationary, brochures, packaging, cigar rings and boxes, posters, catalogs, multimedia and websites.


02/2006 to 02/2008
The H Magazine. Havana, Cuba.
Graphic Designer

The H Magazine is a guide about the lifestyle and culture of Havana. Single-handedly designed magazine layout and worked with the editorial staff from concept to print.  Created and designed magazine website. 


10/2002 to 02/2006
Citmatel (Leading Enterprise in Information Technology and Digital Services) Havana, Cuba.
Graphic & Multimedia Designer

Concept, design and implementation of interactive multimedia projects on both cultural and scientific topics.


01/1999 to 10/2002
Coral Ad Agency, Havana, Cuba.
Graphic Designer

Worked with the creative team in the conceptualization and development of several projects and campaigns in the tourism industry. Oversaw and designed corporate image, ads, brochures, catalogs, fliers, billboards, stands, publicity campaigns and multimedia.


EDUCATIONAL BACKGROUND

Bachelors Degree: Major: Graphic Design - 1998. Industrial Design Institute, Havana, Cuba.
Professor of Painting and Drawing - 1990. Professional School of Fine Arts, Holguin, Cuba.

Vocational Development

Theory and Practice of Digital Design - 2002. Professor Carlos Scolari (University VIZ, Barcelona). University of Havana, Cuba.
Computer Graphic Design in QuarkXpress - 1999. Coral Ad Agency, Havana, Cuba.


SKILLS

Environments: Mac & PC; CSS; HTML Tools: Adobe Creative Suite.


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